santa - Google News

santa - Google News

Concept

Despite millions of people online and several IM and Chat rooms available it is still next to impossible to communicate on a Peer to peer basis with the poor people of the planet - Obviously a first obstacle is telephone / computer / cellular penetration in emerging market, however this obstacle is in process of dissapearing and more and more poor individuals have access to some kind of "shared" communication tool ("shared telephone", "shared cellular", even shared computer in internet cafes"). Given those changes we need to put in place a system that will allow people to directly leverage the efficiency of the internet and provide assistance without necessarily going through large intermediaries.

Branding

One of the problems with peer-to-peer charity and donation systems is that neither party knows each other, and there aren’t good mechanisms for establishing reputation. One approach is to work with someone you know or have heard of, which is why charity branding and marketing is important